“Business growth doesn’t take a genius approach. It’s about doing the small things right with a common sense approach.” – Joel Razi Lutfiyya

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In Good Company – Who I’ve Worked With

Who I've Worked With

Some Happy Clients

“We were looking for ways to introduce Millennials to the idea of custom clothier services and Joel helped us develop a strategy that tied our values with those of younger consumers to find common ground in social responsibility in the clothing industry. We’ve used this bridge to introduce how we’re different from big box clothing stores and don’t take advantage of unfair labor wages worldwide.” - David Shockley

Savile Row

“We were looking for ways to encourage our outside sales team to push a new line of products. Joel developed an incentive promotion that got the team enthused and actually doubled our expected launch projections.” - Joe King

Eaton's Bussmann

“Joel assisted us in developing an experiential marketing program for Tone’s & Weber Spices. After 5 strong years and over 200 events, our brand recognition is stronger than ever before.”

- Kenny Shortsleeve

Weber & Tone's Spices

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