Joel Razi Lutfiyya consults with businesses to build growth through marketing, positive brand reputation, business management, and operational efficiencies.

In Good Company – Who Joel’s Worked With

Who I've Worked With

Services Offered By Joel Razi

Joel’s services are designed to fit the needs of small and medium size businesses. He works with a wide range of organizations at almost every stage of the business life-cycle. We’ll define a clear vision for your business, develop a roadmap, and then work closely together to achieve your goals.

Marketing/ Advertising

It’s not just crafting your message that’s important, but also choosing how it’s delivered, who it’s delivered to, as well as how it’s monitored and evaluated for success. We’ll work together to find your audience and use the proper vehicles to deliver your message and determine what’s working, and what isn’t in your marketing strategy.

Business Strategy

Running a business is a challenge and it helps to have someone in your corner that not only has an outside looking in perspective, but can guide you through current road blocks and the rough terrain that’s still to come. We’ll evaluate how your business is performing and correct any internal or external issues we discover while positioning your company for future growth.

Operational Efficiency Evaluation

Running a business that’s lean and mean is everyone’s goal. But as your business grows and changes, the things that tend to get out of balance first are your workflows, inventory and operations which jeopardize customer relations and fulfillment accuracy, resulting in lost business and revenue. We’ll work together to evaluate your processes to determine if you’re operating in the most efficient manner for revenue growth.

Let’s get in touch.

Reach out to us so that we can help you and your company thrive.  Just submit your details and we’ll be in touch shortly.

10 + 6 =

Joel Razi’s Path To Business Growth…

  1. Increase net revenues by reviewing current operating procedures to flush out unnecessary expenses and control rising costs through precise budgeting practices.

2. Grow reputation through an established and cohesive branding initiative that is consumer friendly and accurately reflects the services, values and desired quality of your business.

3. Build evangelism by creating a customer friendly environment that encourages and makes it easy to refer new business through promotions and incentives.

Joel Razi is your PARTNER. He’ll work with you to develop a strategy that grows your business and turns customers into raving fans.


I couldn’t believe how such a small change in how we operate our bakery could produce a huge increase in profits. With Joel’s help in making our process more efficient, we’ll see our net profit grow by almost 7% annually.

- Megan Rendell

Riverside Baked Sweets

We were looking for ways to introduce Millennials to the idea of custom clothier services and Joel helped us develop a strategy that tied our values with younger consumers. We found common ground by differentiating us from big box clothing stores that take advantage of unfair labor wages worldwide.

- David Shockley

Saville Row Custom Clothiers

As a non-profit organization, we have to keep our operational costs low and our monthly output was beginning to creep higher than our income. Joel was able to find where we were wasting money and over spending. Now we’re operating at a surplus again and helping students pay for their education.

- Larry Abrams

ProNet International Gifts & Scholarships


My name is Joel Razi Lutfiyya, and I’m here to help you. If your business is stuck or not in growth mode, let’s talk. We’ll work together to find what’s not working and focus on building your business’s reputation, putting the right systems in place, and put your business on the best track for growth.