Joel Razi Lutfiyya consults with businesses to build growth through operational efficiencies, positive brand reputation, and customer evangelism.

In Good Company – Who Joel’s Worked With

Who I've Worked With

Joel Razi’s Path To Business Growth…

  1. Increase net revenues by reviewing current operating procedures to flush out unnecessary expenses and control rising costs through precise budgeting practices.

2. Grow reputation through an established and cohesive branding initiative that is consumer friendly and accurately reflects the services, values and desired quality of your business.

3. Build evangelism by creating a customer friendly environment that encourages and makes it easy to refer new business through promotions and incentives.

Joel Razi is your business PARTNER, minus the equity. He’ll work with you to develop a strategy that grows your business and turns customers into raving fans.

Get The Advice You Need

Join Joel Razi for FREE Office Hours. Ask Joel any questions about growing your business. No catches or tricks. Next session is Monday at 8:30 pm CST.

Register Now


I couldn’t believe how such a small change in how we operate our bakery could produce a huge increase in profits. With Joel’s help in making our process more efficient, we’ll see our net profit grow by almost 7% annually.

- Megan Rendell

Riverside Baked Sweets

We were looking for ways to introduce Millennials to the idea of custom clothier services and Joel helped us develop a strategy that tied our values with younger consumers. We found common ground by differentiating us from big box clothing stores that take advantage of unfair labor wages worldwide.

- David Shockley

Saville Row Custom Clothiers

As a non-profit organization, we have to keep our operational costs low and our monthly output was beginning to creep higher than our income. Joel was able to find where we were wasting money and over spending. Now we’re operating at a surplus again and helping students pay for their education.

- Larry Abrams

ProNet International Gifts & Scholarships


My name is Joel Razi Lutfiyya and I’ve been where you are. I’ve built and ran a 7 figure business and have been stressed out, overworked, and hanging on by a thread. Despite that, I still love what I do and like you, it was never about the money – it was the passion that drove me towards helping others. That’s why I’m offering an opportunity for you to join me during Office Hours to ask questions you have about growing your business.

Services Offered By Joel Razi

Joel’s services are designed to fit the needs of small businesses and non-profits. He works with a wide range of organizations at almost every stage of the business life-cycle. Most of his clients have annual revenue between $1 million and $10 million, but this is not an absolute requirement. Joel helps clients define a clear vision, develop a roadmap, and then work closely with them to help achieve their goals. Although Joel is based in St. Louis, he can work with clients anywhere in the US.

Business Strategy

Running a business is a challenge and it helps to have someone in your corner that not only has an outside looking in perspective, but can guide you through current road blocks and the rough terrain that’s still to come. We’ll evaluate how your business is performing and correct any internal or external issues we discover while positioning your company for future growth.

Operational Efficiency Evaluation

Running a business that’s lean and mean is everyone’s goal. But as your business grows and changes, the things that tend to get out of balance first are your workflows, inventory and operations which jeopardize customer relations and fulfillment accuracy, resulting in lost business and revenue. We’ll work together to evaluate your processes to determine if you’re operating in the most efficient manner for revenue growth.

Marketing/ Advertising

It’s not just crafting your message that’s important, but also choosing how it’s delivered, who it’s delivered to, as well as how it’s monitored and evaluated for success. We’ll work together to find your audience and use the proper vehicles to deliver your message and determine what’s working, and what isn’t in your marketing strategy.

Get The Business Growth Advice You Need